Making Sense of Smartphone Options
10/3/2011
According to the Neilsen rating agency, 40% of mobile consumers carry smartphones as of July 2011, a figure that is well up over the same time last year. In contrast to “feature phones,” Neilsen (and others) loosely define smartphones as mobile devices running an operating system with a standard platform for third party software (“apps”).
This landscape has changed drastically in recent years, with the rise of Apple’s iOS platform (run on the iPhone) and Google’s Android platform (supported on many devices by Motorola, LG, HTC, and others). In 2007, approximately one-third of the smartphone market was held by Blackberry, with a quarter for Apple, and a quarter for Microsoft’s Windows Mobile. The rest of the devices ran other systems by Palm or Nokia.
This summer’s study showed very different results:
- Google Android - 40%
- Apple iPhone - 28%
- Blackberry - 19%
- Windows - 7%
- Other - 5%
Smartphones can be an incredible tool for your business, allowing you and your employees to check email, view files, get directions, schedule meetings, and verify information, all while on the move. However, the market is rapidly changing, and you should carefully evaluate your options before investing in new phones for your workplace.
Some things you will want to consider:
Who is your wireless service provider?
Each wireless service provider (or “carrier”) has a selection of phones they will support. Not all devices will be available on all carriers, so if you do not buy your phones directly from the service provider, be sure to confirm that they will be supported. Most smartphones will require you to purchase a data plan (Internet service) in addition to what you pay for phone service or text messages. Each carrier structures their data packages a little differently, so you may want to look into which plan best meets your needs and budget.
In what kind of environments will employees being using these devices?
Some smartphones are more fragile than others. It may not matter much in a low-risk indoor environment, but when working with heavy machinery or the office klutz, a ruggedized phone like the Casio G’zOne Commando might be in order. Those working in construction have also mentioned that they prefer a “real” QWERTY keyboard (with actual buttons, opposed to a touch screen) out in the field because of difficulties caused by sweat, rain, or work gloves. Whichever phones you choose, you may want to protect your investment with cases or replacement insurance.
What kind of software apps are you expecting to use?
A lot is advertised about the size of each of the platforms’ app stores, though these figures may be more relevant to personal consumers than those shopping for business. Both Apple iOS and Google Android now boast a little less than 350,000 applications, but only about a fifth of each store are software programs geared toward business or productivity. The top categories are books and games, which again, might not be a tremendous selling point if you’re looking to keep employees on task.
Beyond applications, you should consider how your mobile devices will integrate with your existing email or file sharing infrastructure. Before buying, most offices should check whether their mobile phones support Microsoft Exchange Active Sync. All iPhones, Windows Mobile 7, and Androids do. Blackberry devices will require additional software to be installed on servers in order to be supported.
If you are a current Accent managed services or cloud client, let us know if your office is planning to adopt a fleet of smartphones – we can help you plan the transition and make sure that your email, contacts, and files can interface seamlessly with your new devices.
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